I’ve recently been helping my nephew out with driving lessons by getting some kilometres under his belt. I try not to micromanage (brake… Brake… BRAKE!) but instead, provide foundational suggestions that can lead to better decision making.

These changes aren’t monumental, but they do show how more thoughtful UX Writing design improves the overall experience by reducing friction, providing clarity, and most importantly, giving users the confidence to click the big fat “Start” button.

For websites that aren’t trying to feed you ads, users are going to land and leave as quickly as possible; this is a fact. Whether they find what they’re looking for is up to you. So if we treat every visitor like a driver approaching a stop sign, what’s the best way to get them the information they need?